How Effective Are You In Attracting New Guitar Students?

Before you write any promotional materials (ads, websites, flyers, etc.) are you sure you fully understand 'who' will actually find and read these messages?

Yes, I know that guitar players will always see my ads.
No, I have no idea who will see my ads.
Yes, I know that parents or spouses of guitar players will see my ads and I write my ads accordingly.
None of the above.

Do you write your promotional messages based on 'where' the messages will be seen? *

No, I always use a clear, simple and consistent promotional message.
Yes, I always write different promotional messages for the different locations where those messages will be seen.

Do you try to make your marketing materials 'stand out' from other guitar teachers' ads, websites, flyers, etc.? *

Yes, I try to distinguish my marketing materials from those of other teachers.
No, I don't try to make my marketing materials 'stand out'.

Do you display your teaching credentials or experience in the beginning of the message? *

Yes.
No.

When you write an ad, what action do you ask the reader to take next? *

I ask them to refer their friends to me.
I ask them to contact me.
I ask them to schedule a trial lesson with me.
I ask them to commit to becoming a new student.

Do you clearly state your teaching location in your marketing materials? *

Yes.
No.
It depends.

Do you clearly state the cost of your guitar lessons in your marketing materials? *

Yes.
No.
It depends.

What are you generally discussing in your first conversation with a prospective new student? *

The price of the lessons.
The exact location of my teaching studio.
The price of the lessons and the location of my teaching studio.
My teaching experience and credentials.
None of the above.

What is the primary reason why you should give a free trial lesson to a prospective student? *

To show the student that I care more about teaching than I do about making money.
To see if the student and I are a good match.
To help the prospective student evaluate me compared to other local teachers.
To reassure the prospective student that he/she has already made the right decision.

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How Effective Are You In Attracting New Guitar Students?

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